Business development experts : (BDA.me.uk)

Email marketing : business development experts : bda.me.uk

businessadvisors — Tue, 26 May 2009 14:42:36 +0000

Email marketing is in many ways the answer to the marketing man’s prayer.

It’s immediate
You can tailor your message directly to the recipient
It can be very quick to prepare
You can repeat it as often as you choose
To all intents and purposes it’s free

However in the wrong hands email marketing just becomes spam. It goes straight into the junk mail box, is not read and is a source of aggravation to the recipient.

To get a good result from email marketing, there are certain rules you need to adhere to:

Rule 1
Write down what you want to achieve with email marketing. Are you looking for an immediate response, are you looking to educate, are you trying to drive the reader to your web site?

Whatever response you’re looking for, make sure you’re very clear in your own mind what reaction you want and that you’re prepared for that response.

Rule 2
Decide who you are writing for. Identify a niche audience who will have a real need for your product or service.

Rule 3
Ask your target audience if there are subject matters that they really want you to provide them information on. If your content fulfils a need that your audience has, then the chance of you getting good readership of your email increases dramatically.

Rule 4
Launch your own ‘ezine’ (email magazine). Ezines and newsletters are useful as long as you fill them with information which you audience are going to find of interest and of value.

Rule 5
Keep everything simple. Don’t use technology (i.e. html) for the sake of it. Some people enjoy technology but the majority of business people want to receive their information in the simplest way possible.

Rule 6
Tailor your content to the recipients of the email. You may well have segmented your database into special interest groups or at least grouping with shared interests. Tailor your content to these audiences so that you always give them something they’re interested in.

Rule 7
Adopt a permission based (‘opt-in’) approach to your subscribers. To comply with the data protection act you should only email people who have specifically requested to hear from you. If you do this you know that your messages are reaching enthusiastic readers.

Rule 8
Automate the sign-up process. Let technology do your admin for you, leaving you free to focus on the message and the offer you make.

Rule 9
Include a call to action. Whether that action is to buy something there and then, to visit a web site, to pick up the phone or even just to look out for the next communication, make sure you’re clear what action you want them to take and that you tell your audience what you want them to do.

Rule 10
Promote your ezine both on your web site and in other places, where your target audience hangs out.

http://www.bda.me.uk/email_marketing.php

Business development experts | marketing consultant : bda.me.uk

businessadvisors — Thu, 14 May 2009 14:23:13 +0000

What we do
We are business development experts. We work with business owners who are keen to build and grow their companies but need help to do it.

We bring rapid and sustainable growth to companies by:

Utilising cutting edge sales and marketing techniques to grow and retain the customer base.
Strategic reviews to assess the client’s fundamental approach to their customers, their products and routes to market.
Systems and processes analysis to determine whether the company is running in the most efficient and productive manner.

http://www.bda.me.uk/about_us.php

Marketing Advice Surrey : What Makes Us Different?

businessadvisors — Thu, 14 May 2009 14:10:20 +0000

The way we operate makes us very different from most of our competitors.

We manage the whole campaign
Lots of “consultants” will give you plenty of advice about what you should do to grow your business. But that’s where they stop. We will give you the solution to your problem and instead of just leaving you with a thick report, we get on and make it happen. This ensures you a regular flow of new business.

We get paid from the additional profits
Cost is inevitably an issue. To help with this we make a significant part of our income by taking a share of the incremental profit we generate. This means that you have a very low risk and we are totally focused on growing your business.

Modular Approach
We understand that each client has different requirements. Some will need help with just one particular issue while others will need high levels of on – going support.

Our services can therefore be broken down into bite size chunks. This ensures that our clients can buy only those services they need.

Our approach is totally flexible. It is dictated entirely by your needs.

http://www.bda.me.uk/make_us.php

Business Development Surrey | Marketing Advice by bda.me.uk

businessadvisors — Thu, 14 May 2009 14:03:45 +0000

We recognise that every client’s needs are different. Working flexibly to suit your needs The way we work is determined by your needs. Some clients like us to act as their “virtual marketing director”. We can work from your offices as an extension of your business, creating the marketing and business development strategy and devising detailed marketing plans. Other clients may not need as much support . Having done the business planning and produced the marketing strategy, we will meet up maybe once a week or once a fortnight to agree actions, assess on – going projects and monitor progress. Our Business Development Programme To generate the growth you’re looking for, we follow a number of well defined steps. Confidential Business Analysis The first piece of activity we undertake is the Confidential Business Analysis. This comprehensive audit analyses all the relevant marketing channels and highlights where the opportunities for growth lie. This is often a real eye opener for business owners. Marketing Fundamentals Workshop The objective of the marketing fundamentals workshop is to agree and clearly express all your key marketing messages. This ensures that your proposition to potential customers has real stand out and your marketing activity has the maximum impact. Seven Levers to Business Success At Business Development Advisors we have specific strategies to address the seven levers which drive dynamic business growth. We believe that if all these levers are pulled simultaneously, then the growth in the business can be dramatic. Increased Lead Generation Leads are the life blood of any business. We focus on generating a flow of new leads. Maximise Lead Conversion Having generated the leads, it is vital that you convert as many as possible into customers. Grow Transaction Value Increasing the value of each transaction will dramatically grow your turnover. Maximise customer retention Winning new customers is hard so it is crucial that you have strategies in place to make sure you hold on to them. Increase Frequency of Transactions Increasing the frequency of customer transactions is as effective and a lot easier than generating new customers. Improve Margin The quickest way to grow your bottom line is to increase your margin. Maximise the Number of Referrals Referrals are the best possible source of new business. These are the warmest and most responsive leads.

http://www.bda.me.uk/our_services.php

Business planning | Marketing Strategy | Strategy planning

businessadvisors — Thu, 14 May 2009 07:41:32 +0000

Are You Looking To Grow Your Business But Need Some Help?

Welcome to Business Development Advisors. We are business development experts, based just outside Guildford in Surrey. We work with small and medium sizes companies to rapidly grow their turnover and more importantly their profit. We generate new customers for our clients and make sure that they retain and maximise the value of their existing customers.

We will bring rapid and sustainable growth to your business.

For an initial, no obligation chat to find out how Business Development Advisors can help your business either call us on 01483 200387 or fill out the Contact Us form

Marketing Reports
For information and advice on key business development issues, click on the links below:
1. Holding on to your customers 2. Email marketing 3. How to get the best out of networking 4. Make direct mail work for you	5. Internet marketing 6. PR – The cheapest form of advertising 7. Copywriting for maximum effect 8. Advertising for success

“Mike Jennings has made a big difference to our marketing in the three and a half years he has worked with us. He combines in depth knowledge and strategic…
READ MORE
Raymond Barclay – Day Lewis Pharmacy,
Head of Sales and Marketing

“We are a classic business where we have been so busy working for our clients that we haven’t had time to develop our own business. Mike has changed…
READ MORE
Nick King – Director,
Echo 10 Computer Solutions

http://www.bda.me.uk/index.php